Who writes & reviews
Editorial team & authors
Every “best ski resorts” guide, snow report and AI answer on Where to Ski is owned by a named editorial function. Here is who is responsible for what — and the on-mountain experience behind each call.
Editorial Team
Senior ski editor
Twenty-plus seasons across the Alps, Scandinavia and Japan. Former mountain guide trainee, current part-time ski instructor. Responsible for sign-off on every ‘best of’ guide and resort scoring change.
Expertise
- • Resort selection & ranking
- • Off-piste & ski touring
- • Alps and Japan coverage
Covers on the site
- • Best ski resorts guides
- • Expert & off-piste content
- • Methodology & scoring updates
Data & Conditions Team
Snow data lead
Background in atmospheric science and resort-side snowmaking operations. Owns the pipelines that ingest snow depth, lift status and weather forecasts from regional APIs and verifies every anomaly before it reaches the site.
Expertise
- • Snow depth verification
- • Regional weather APIs
- • Forecast model interpretation
Covers on the site
- • Snow depth & lift status
- • Most snow right now / expected
- • Powder & weather alerts
AI Concierge Team
AI editorial reviewer
Reviews every prompt, schema and citation used by the Ski Concierge AI. Tunes the retrieval layer so AI answers stay anchored to verified resort data and refuses to invent ski areas or prices.
Expertise
- • Retrieval-augmented generation
- • Prompt & citation auditing
- • AI fact-check workflows
Covers on the site
- • Ski Concierge AI
- • Programmatic guide generation
- • Automated blog reviews
Pricing & Travel Team
Pricing editor
Tracks lift pass prices and accommodation costs across 41 countries, reconciles currencies and watches for stale or sponsored listings. Owns the budget scoring model.
Expertise
- • Lift pass & package pricing
- • Currency normalisation
- • Hotel & transfer cost analysis
Covers on the site
- • Budget & value guides
- • Cheapest resort rankings
- • Hotels.com partner verification
How we work
Read the editorial guidelines that govern every ranking, snow figure and AI answer — or see exactly which APIs feed the site.